In 1948, the United States Congress allowed Puerto Ricans to elect their own governor for the first time. The Puerto Ricans elected Luis Muñoz Marín, who promised to improve the living conditions of his people. One of his projects was the foundation of DIVEDCO, (División de Educación de la Communidad) the Division of Community Education. Its goal was to educate the masses, particularly the rural population, about issues of health, education, democracy, and the economy.
It did so by producing didactic posters, films, and booklets in a similar style to those produced by the WPA during President Roosevelt’s New Deal. In the process, the division also created images and films of the traditions of rural Puerto Rican life that were rapidly disappearing. DIVEDCO made this art until 1989, when the division was disbanded.
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